How to Identify Gaps In Your Enrollment Funnel
Each and every stage of the enrollment funnel plays an important role in overall performance. As an...
3 Types of Student Personas You Might Be Overlooking
Developing student personas is a key step in planning your long-term content strategy for your...
4 Steps to Creating More Accurate Student Personas
The first step in creating an inbound marketing plan for your college or university should always...
Marketing for Higher Education: Why It’s Time To Shift To Inbound
In today’s environment where students can find college-related information online with the click of...
5 Ways to Get More Value from Your University’s Thank You Pages
Great job! A prospective student has clicked on a content offer on your website, is intrigued, and...
How To Use Student Personas To Increase Applications
Student personas are semi-fictional representations of your ideal student applicant, covering...
50 Blog Topic Ideas for Colleges and Universities
It’s no secret that the role of content in higher education marketing is significant. Maintaining a...
Student Persona Interview Guide: 40 Questions to Ask
You probably already know what student personas are and why they’re important to your marketing...
The Millennial’s Choosing Methodology: 3 Ways the College Search Has Changed
Inbound marketing was born out of the changing needs of the current generation. It only makes sense...
Tips for Conducting a Virtual Graduation
Due to the Covid-19 pandemic, schools must rethink how they conduct annual events, such as award...